DEVELOPING
YOUNG
LEADERS
Our creative programs teach teens how to select branding elements that speak to their personality, zoning in on their personal brand and message. Our discovery process helps them uncover their unique design and passions, and how to apply that to their brand materials and online web presence. Today, entrepreneurs are building businesses around their unique gifts, talents and interests, and packaging up products and services that they’ve identified will make other people’s lives better.
We love helping teens identify their passions and interests early on, and how to express and market themselves authentically. In our workshops, we will prepare and teach your kids how to build their website using wordpress, today’s #1 content management software. They’ll start by defining their purpose and mission, create their message, target their audience and learn strategies for expanding their reach; setting goals and measuring their progress.
Today, entrepreneurs are building businesses around their unique gifts, talents and interests, and packaging up products and services that they’ve identified will make other people’s lives better. We love helping teens identify their passions and interests early on, and how to express and market themselves authentically.
CURRICULUM
COURSE
CONTENT
DISCOVER YOUR UNIQUE DESIGN
life role & purpose
- ARE YOU A LEADER, A BUILDER, AN ADVISOR OR A MIRROR?
- FAST TRACK YOUR CAREER PATH BY PREPARING FOR WORK ALIGNED WITH YOUR DESIGN
- DISCOVER YOUR ROLE
your power centers
- YOUR ACTIVE POWER CENTERS
- HOW TO USE YOUR POWER
- YOUR CHOICES DESIGN YOUR LIFE PATH; LEARN YOUR BUILT-IN COMPASS FOR MAKING DECISIONS
your character attributes
- UNLOCK YOUR GENETIC BLUEPRINT STORED IN YOUR DNA
- LEARN YOUR STRENGTHS & PRESSURE POINTS
- SIGNS & INDICATORS FOR WHAT WILL & WILL NOT SERVE YOU
- THESE TRAITS INFLUENCE YOUR POINT OF VIEW & PROMPT YOU INTO ACTION; DEVELOPING YOUR CHARACTER IN THE WORLD
discover your superpower
- LEARN THE PATTERNS OF YOUR DESIGN
- RECOGNIZE WHEN YOU HAVE A POWER LEAK
- LEARN HOW TO RESTORE & OPTIMIZE YOUR POWER
- CHOOSE YOUR PATH THAT ALIGNS WITH YOUR DESIGN
CREATE YOUR AUTHENTIC BRAND
developing a mission
- EXPLORING PURPOSE
- VISION & MOOD BOARDS
- COMMUNITY CAUSES
- INSPIRATION GAME
- MISSION STATEMENT
messaging
- DEFINING YOUR AUDIENCE
- CREATING AVATARS
- EMPATHY EXERCISE
- VISION & VALUE PROPOSITIONS
visual branding
- colors & themes
- design elements
- logo development
- brand application
- style guide
offers & assets
- PRODUCTS & PROGRAMS
- BRAND ASSETS
- PRODUCT MARKETING
- CUSTOMER SURVEYS
BUILD YOUR PUBLIC PERSONA
selling & sharing
- MARKETING 101
- CREATING COMMUNITY
- RESPONSIBLE PROMOTING
- THE ART OF SELLING WITHOUT SELLING
- SAFE & BEST PRACTICES
social media strategy
- CONTENT IS KING
- THE ENGAGEMENT FACTOR
- GROWING YOUR AUDIENCE
- BEST PRACTICES & SAFETY
- YOUR INSTAGRAM PAGE
create a business plan
- LEARN THE ELEMENTS OF A BUSINESS PLAN
- CREATE A SIMPLE BUSINESS PLAN
- OFFERS & REVENUE
- TOOLS & TIPS FOR KEEPING ORGANIZED
- PITCHING YOUR BUSINESS
build your website
- CREATE YOUR SITE PLAN
- THEMES & MODULES
- CREATE YOUR CONTENT
- BUILD YOUR PAGE
- PUBLISH YOUR SITE