PROGRAM DIRECTOR
Jayme Johnson is a seasoned marketing strategist and multichannel marketing executive with a longstanding career in branding, product development and growth marketing. Her wheelhouse includes startup strategy, go-to-market strategy, visual branding & storytelling, content marketing, and multi-media productions. She has built launch pads for technology startups and innovative brands, building out marketing strategies and operations, legitimizing new companies and communities to acquire big-name investors, sponsors and financial partners.
She builds organizations with strategic revenue streams, a strong foundation of financial resources, multi-pronged marketing strategies, and a network of partners and talent.
She is a highly creative and analytical thinker that deep dives into market landscapes and trends, customer needs and buying motivators, conducting competitor analysis, customer discovery and product-market fit surveys; converting qualitative and quantitative insights into product features and value that customers want.
She possesses the macro and micro view of a business plan, directing brand and product launches, press events, and mixed-media campaigns in a harmonious symphony like a conductor boss. Her fluid and iterative approach respond to shifting needs and conditions with order and flexibility.
Watching this master at work has inspired and impressed her clients and colleagues throughout her career, creating wealth and leaving an impact with her dynamic work ethic and personality. She’s built successful technology startups from zero to hero with a 10X growth and fortune 500 companies like CNN and Hyperloop are part of her success stories.