DUOTRAC BY COACHLABS
project
- STARTUP CONSULTING – CHIEF MARKETING & OPERATIONS
scope
- STARTUP FUNDRAISING & INVESTOR PACKAGES
- BUSINESS PLANNING & FINANCIAL FORECASTING
- GO-TO-MARKET STRATEGY
- MARKET RESEARCH
- PRODUCT-MARKET FIT
- CUSTOMER DISCOVERY
- PRODUCT MARKETING
- KICKSTARTER FUNDRAISING CAMPAIGN
- PRESS & PARTNER RELATIONSHIPS
- CONTENT MARKETING
- SOCIAL MEDIA MARKETING
packages & programs
view project
- INVESTOR DECK
- FINANCIAL MODEL*
- PRODUCT-MARKET FIT REPORT*
- *REQUEST VIEW INTO PRIVATE DOCUMENTS
Startup Marketing & Operations Executive
DuoTrac by Coachlabs
Multi-sport swing analyzer app aimed at improving athlete performance and coach training; Duotrac Golf
Built the Company’s business and financial strategy including its business plan, investor deck and financial forecasting model. Conducted customer discovery of early adopters and produced a product-market fit analysis for the product’s MVP. Developed a Kickstarter fundraising campaign, press and social profiles to promote the successful early raise via crowdfunding and early investors.
